Charge too little and you burn out. Guess too high and nothing closes. How Much to Charge for a Website replaces guesswork with a method you can explain to clients and defend with confidence, from your monthly costs to recurring revenue from maintenance plans.
What you will learn
- The 5 classic pricing mistakes
- Calculating your real monthly cost, including taxes and reserves
- Your hourly rate from billable hours and profit margin
- Estimating a website’s hours stage by stage
- Value-based pricing: what the website is worth to the client
- Building 3 packages that make selling easier
- An 8-part proposal, contract, payment terms and change control
- Handling objections and creating recurring revenue
Who it is for
Web designers, designers and freelancers who build websites and want to price them with confidence, without working for free.
What changes for you
- Grounded prices: you know your floor and never sell below it again.
- More closed deals: packages and proposals that sell trust.
- Stability: monthly contracts that cover your fixed costs.
Bonus included
A pricing calculator spreadsheet: costs, hourly rate, stage-by-stage estimate, packages and recurring revenue, all with formulas.
Ebook 05 of the “From Scratch” Collection · Business line, by RL Rodrigues · 10 chapters · PDF + spreadsheet. Currently available in Portuguese; the English edition is coming soon. Want to be notified? Write to [email protected].