Color works before reading does: it attracts, organizes and sets the mood in seconds. Using Color brings the theory you actually use day to day to build palettes that work, with contrast, accessibility and consistency from screen to print.
What you will learn
- Hue, saturation and lightness made simple
- Color wheel harmonies in practice
- How to build a brand palette
- The 60-30-10 rule for distributing color
- Contrast, legibility and accessibility
- Color psychology, without the hype
- RGB, CMYK and Pantone: color on screen and in print
- 10 rules of thumb to keep at hand
Who it is for
Beginner designers, social media managers, entrepreneurs and content creators who want to stop picking colors by guesswork.
What changes for you
- Safe palettes: combinations that work the first time.
- Consistent brand: the same colors everywhere.
- Readable for everyone: contrast that respects accessibility.
Bonus included
A printable palette sheet: space for colors with HEX, RGB and CMYK, the 60-30-10 split and a contrast test.
Ebook 10 of the “From Scratch” Collection · Design line, by RL Rodrigues · 8 chapters · PDF. Currently available in Portuguese; the English edition is coming soon. Want to be notified? Write to [email protected].