A small business can’t afford to talk to everyone, and it doesn’t need to. Digital Marketing for Small Businesses organizes what actually brings customers: showing up on Google, an Instagram profile that sells, great service on WhatsApp and measuring what works. All on a small budget, with a 4-week plan.
What you will learn
- Defining your ideal customer and brand positioning statement
- Creating and optimizing your Google Business Profile
- An Instagram profile that converts and the 4 types of posts
- Setting up WhatsApp Business: catalog, quick replies and labels
- Planning 30 days of content and producing in batches
- Getting reviews and referrals without awkwardness
- Running your first ad on a small daily budget
- Tracking the 5 metrics that matter
Who it is for
Small business owners, service providers and freelancers who post without a strategy and want to turn followers into customers.
What changes for you
- Clarity: you know what to post and why.
- More leads: Google, Instagram and WhatsApp working together.
- Control: simple numbers that show what’s working.
Bonus included
A spreadsheet with a 30-day content calendar, weekly metrics and ad test tracking, with ready-made formulas.
Ebook 03 of the “From Scratch” Collection by RL Rodrigues · 9 chapters · PDF + spreadsheet. Currently available in Portuguese; the English edition is coming soon. Want to be notified? Write to [email protected].