Why do some posts look like they came from an agency while others look improvised, even when made in the same Canva? Social Media Design answers with the five principles every art director applies, explained through before-and-after examples you understand at a glance.
What you will learn
- The 5 principles of a professional post
- Hierarchy: hook, support and call to action
- How to choose and pair no more than two fonts
- A brand palette in 15 minutes with the 60-30-10 rule
- Grids, margins and white space: the secret of “clean”
- Professional-looking phone photos and AI images with a consistent style
- A brand kit and the 6 templates every business needs in Canva
- Current carousel, story and reel sizes, and the 12 most common mistakes
Who it is for
Entrepreneurs, social media managers and design beginners who create posts in Canva and want consistent, professional results.
What changes for you
- A recognizable feed: a coherent visual identity across every post.
- A clear message: posts understood in one second.
- Less time: ready templates for fast production.
Bonus included
A fill-in brand guide, a pre-posting checklist and an Instagram size chart.
Ebook 04 of the “From Scratch” Collection by RL Rodrigues · 10 chapters · PDF. Currently available in Portuguese; the English edition is coming soon. Want to be notified? Write to [email protected].